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From physical store to a media house!

Retail Media begins with data

At BizLab, we believe the physical store can be as data-driven and measurable as any digital platform. But before a single screen lights up, we start with strategy, BizLab Store Due Diligence. This analysis defines how each location can maximize audience reach, media value, and sales potential. Because without a data foundation, even the smartest screens risk becoming expensive decoration.
Data Analytics 

With BizLab FLOW, retailers gain precise insights into who visits the store — gender, age, dwell time. By combining these insights with sales data and campaign performance, we turn anonymous movement into actionable intelligence. The result: Much more knowledge of all visitors.
Optimization

We provide  real exposure data.  Who actually saw the message and how they reacted and exact numbers of how many in the target group that saw the campaign. This feedback loop continuously improves performance and ensures that retail media becomes a managed revenue stream, not a cost center.
Content Customization

Retail media isn’t just about installing digital screens. It’s about building a media business inside the store powered by insight, precision, and accountability. With BizLab AI-software, retailers take control of their own audience, their own data, and their own media future

BizLab Customer Success Journey

Analysis 

In collaboration with the customer, the partner reviews the project's conditions and requirements. They discuss how to effectively manage data and what is necessary for success. Additionally, they address economic considerations, along with the physical challenges and opportunities that may arise.

Installation

The partner is responsible for selling the hardware, as well as planning the installation and deployment phases. Given that much of our technology relies on computer vision, BizLab Analytics ensures the quality of all installations remotely as a final step in the deployment process.

Onboarding

BizLab FLOW is a sophisticated application that unlocks new possibilities for the users. To fully leverage its capabilities, training is essential. The Customer Success Manager provides comprehensive training sessions, along with tailored guidelines, to ensure that users can maximize the benefits of  BizLab FLOW in the most effective manner possible. 

Satisfaction 

The Customer Sucess Manager conducts regular business meetings aimed at maximizing value for the customer. During these sessions, the CSM ensure that the customer is completely satisfied with the application and address any questions or concerns the customer  may have. Together they also discuss upcoming features and explore any requests the customer might have for future enhancements. 

Alex Baker on retail media

"Retail media is the biggest opportunity retail has seen for a very long time"

Tanja Cronqvist

CCO Retail Media

Ready to dive into retail Media? Contact our specialist Tanja