All-in-One Solution

BizLab FLOW gives you full control over your digital signage, delivers real-time visitor and foot traffic analytics, and comes with a powerful, easy-to-use analytics tool.

Optimize audience engagement, in-store marketing performance, and advertising effectiveness in a single, integrated solution, perfect for retail media and high-traffic locations.

Next generaton CMS

Transform your Digital Signage into smart, revenue-boosting screens with BizLab FLOW.

Digital signage is more than just showing content – it’s about delivering the right message, to the right audience, at the right time, increasing engagement and ad revenue.

With BizLab FLOW you can precisely target your digital signage ads to the right audience every time, making your messages more relevant to each viewer. You can use traditional playlists or combine them with our innovative Marketing Automation, seamlessly switches between playlists and targeted, personalized ads based on the live environment, increasing viewer relevance and maximizing ad revenue.

Analytics Plattform

Do you want opinions or real data?

Reach: Are you still selling ads based on share of voice or weekly slots? Then your ad sales aren’t fully optimized. With BizLab FLOW, you can sell ads based on the actual reach of your digital screens—either as a group or individually. This opens up opportunities for dynamic pricing and more accurate valuation of your media inventory.

Exposures: Once a campaign ends, you can show your advertisers exactly how many people were reached by their ads—broken down by age, gender, and viewing duration. This level of transparency builds trust and proves the true value of your digital signage network.

Forecast: By analyzing multiple external factors, BizLab FLOW can forecast how many people will visit a location or pass a digital screen. The system is self-correcting, ensuring highly accurate predictions that empower you to make data-driven business decisions and optimize ad performance.

BizLab Visitor Insights

Interested in the Past or the Future?

Our advanced people counter goes beyond simple footfall tracking — it delivers in-depth visitor analytics on age, gender, and visit duration. BizLab also analyzes external factors such as weather, local events, and seasonal trends that influence visitor behavior.

This powerful data-driven insight forms the foundation for accurate visitor forecasts, helping you optimize staffing, enhance the customer experience, and create exceptional visitor experiences.

With BizLab Visitor Insights, you don’t just look back — you can predict what’s next and stay ahead with smarter decisions.

How BizLab FLOW Works

BizLab FLOW uses advanced AI-powered sensor technology to analyze audience interactions in real time, while maintaining complete data privacy and GDPR compliance.

When an individual is detected by a sensor, data is processed locally and in real time for as long as the person is visible. Each interaction is assigned a unique, temporary ID, and only anonymized metadata, such as age group, gender, and emotional expression is generated.

This anonymized data is securely transferred to the Microsoft Azure cloud platform, where it is aggregated into visual statistics and insights for the user.

No images, videos, or audio are ever stored. Once the interaction ends, no identifiable traces remain on the local device. All collected data is fully anonymous and cannot be linked to any specific individual.

Unlike traditional video surveillance, which records and stores footage, BizLab FLOW provides non-intrusive, privacy-safe analytics that empower businesses to make smarter, data-driven decisions without compromising user trust.

GDPR Compliance & Data Protection

From the very first line of code, GDPR compliance and information security have been at the core of our development process. We continuously implement and update strict data protection measures to prevent unauthorized access, misuse, or exposure of personal information.

Learn how we maintain full GDPR compliance while helping you make smarter, data-driven decisions — always with respect for privacy

Local Hardware

All data is analyzed on the local computer. The system does not collect personal data that can identify an individual. After the interaction ends, no data remains on the local device. Therefore, no request for access, correction, or deletion of data is possible.

Microsoft Azure

BizLab uses encryption and follows high-security standards to protect data. The anonymized data sent from the local device to the cloud service is encrypted. BizLab’s data is stored within the EU/EEA. Microsoft Azure complies with the security requirements of GDPR.

Computer Vision

The system uses computer vision to detect gender, age, and emotional expression. The system does not collect personal or biometric data that could be used to identify an individual. Therefore, BizLab does not process personal data as defined by the GDPR.

FLOW

The user interface can be easily accessed by logging into the application. The administrator can manage user permissions directly. As a user, you can quickly get an overview of visitors or generate more detailed reports based on your preferences.

BizLAB Analytics

OEM License for FLOW

The OEM license for FLOW can be obtained in two ways: either through an authorized Service Provider Partner (SPP), or directly from BizLab. The license includes the software as well as the hardware components on which the software is installed on.

Per Sensor

Visitor Insight

Age and gender
Average time in channel
Weather
Mood
Unlimited users
Export reports
Analytics

Per mediaplayer

CMS Standard

Basic CMS
Weather triggers
Basic Analytics
Inventory Monitoring
Media Library
Unlimited Users
Analytics

Per sensor

CMS Premium

All CMS Standard feuture
Segment booking
Reach counter
Premium Analytics

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Frequently asked questions

Here you will find the most frequently asked questions about BizLab FLOW. If you have any additional questions, we are here to help! Please reach out to us using the button below, and we will get back to you as soon as possible.

How do I get started?

The OEM license for FLOW can be obtained in two ways: either through an authorized Service Provider Partner (SPP) or directly from BizLab

Who signs the License agreement?

The Licens agreement is signed with BizLab Analytics.

What hardware is required?

The license is an OEM license, which means it is tied to specific hardware with the software pre-installed—in this case, the sensor and sensor unit. To ensure the quality of the data we provide, as well as to uphold information security and full GDPR compliance, we only support hardware that has been tested and approved by us.

We already have a CMS; can I integrate your analytics tool with it?

While there are some practical limitations, our Reach Counter allows you to track real-time audience reach on your screens. If you're looking for more detailed analytics on specific advertisements—such as the number of viewers—or want to display targeted ads to a specific audience, you'll need our CMS.