2025-09-15

Article Data superiority 

Physical retail has long lagged behind e-commerce in data. With GDPR-safe technology, stores can now detect all visitors by age, gender, and dwell time. Linking this to retail media turns stores into media platforms, selling audiences instead of space. Retailers that act on data gain a decisive edge—moving from “nice to have” to “need to have.” 80% of purchases still happen in-store.

2025-09-02

New boardmember 

BizLab strengthens its board with retail veteran Michael Lemner, bringing 35+ years experience at H&M, Bally, Jules, Rougegorge, New Look and more. His expertise in data-driven retail will support BizLab’s growth in Sweden and internationally. Lemner highlights the power of BizLab’s tech to understand all store visitors, boost conversion and turn stores into modern media platforms.

 2025-08-28

Article that retail media challenge traditional media 

DOOH and in-store retail media can now leave OTS and share of voice behind and measure actual exposures – gender, age, and the number of real impressions in real time. This represents a paradigm shift where advertisers gain transparency, higher accuracy, and better ROI. ‘Now DOOH can truly challenge TV advertising, which is struggling to find new measurement methods,’ says BizLab’s senior advisor Christian Bönnelyche.

2025-08-22

Article around  BizLab tech to understand all visitors

“With conversion rates of only 20–60%, physical retail misses out on huge potential. Michael Lemner and Tanja Cronqvist argue that the key is to understand all visitors – not just buyers – through demographic data and dwell time. With BizLab’s AI solutions, stores can optimize assortments, layouts, and campaigns to drive sales and profitability.”

2025-05-20

Four Immediate Actions Retailers Can Take to Strengthen Their Retail Media Strategy

Christian shares four actionable insights that all retailers can implement right away:

1. Think like a media company – Focus on selling audiences, not just ad space. Shift from share of voice to number of targeted impressions.

2. Double down on data – Today's technology can track not only exposure and audience segments, but also measure reactions to messaging and even the impact on sales.

3. Enable smarter targeting – Let advertisers tailor campaigns based on customer demographics, weather conditions, and time of day.

4. Align retail media with your overall store strategy – Retail media should enhance the customer journey, not disrupt it.

Read the full article on IT-Karriär.

BizLab Updates

2025-05-08

We are pleased to announce that BizLab FLOW has been updated to the latest version. This update includes several improvements, such as graphical enhancements, a new beta feature, and bug fixes to ensure a more stable and reliable user experience. Below is an overview of the key changes:

Analytics "Reach"

We have revised the filter functionality to be more user-friendly, with fewer options, making it easier to find the data you need. The floating filter remains visible as you navigate the page, allowing you to see your selections at all times.

We also provide more information directly on the page to reduce the number of clicks required. For example, the number of detected vehicles is now displayed on the first page when relevant. As more data is presented, we have updated the visualizations with new, modern graphs that follow the same design as in Visitor Insights, ensuring a consistent and easy-to-understand visual experience.

New Beta Feature

Widgets: In this version, we introduce the Widgets feature, which is currently in the evaluation phase. This feature can be found under the "Devices" section, where you can select which screens will have access to widgets. Once fully developed and thoroughly tested, this section will be moved to the CMS, allowing for easier management and customization of your personal widgets.

A widget is a designated space on the screen where you can display customized information, such as weather updates, current time and date, or scrolling text with your chosen content. We plan to expand this functionality with additional integrations and customer-specific solutions in future releases.

Bug Fixes 

We have addressed several bugs, including issues with SMS notifications not functioning as expected in certain situations. We hope these fixes contribute to a more stable and robust platform.

This article questions Outdoor Impact 2.0 and its reliability. The system is based on travel surveys and traffic data, which do not provide an accurate picture of how many people actually see the advertisements on the digital screen. This article is in Swedish. 

BizLab Updates

2025-01-29

We have completed the first update of the year for BizLab FLOW. This update focuses on enhancing our CMS and ensuring a stable and responsive application. We have also implemented several upgrades to existing pages.

Improved media Page

We have revamped the media page with a refreshed and more user-friendly layout! You can now easily see when a media file was last used, making it simpler to keep your media library organized. We have added a new feature called "Clean Media Library," allowing you to effortlessly remove files that are no longer in use. Under Permissions, you can control which users have the rights to modify and delete files, giving you full oversight!

Increased Stability During Internet Outages

Historically, we faced issues when digital screens lost internet connectivity, resulting in the screens stopping the display of advertisements. With our latest update, the device continues to function smoothly even during internet outages. All data is stored locally and automatically synchronized once the connection is restored.

Enhanced Booking Flow

We have initiated a comprehensive redesign of the ad booking flow, making it faster and easier to use in upcoming versions. As part of this process, we had to temporarily remove the copy feature to eliminate bugs, but rest assured—it will return soon in an even better version!